Enterprise Development and Future Plans:
Jinzhou Hella Co., Ltd. was established in March 1996, located in Jinzhou City, Liaoning Province. Over the years, Jinzhou Hella has evolved from technology introduction and assimilation to independent innovation, becoming China's first manufacturer of automotive electrical components with proprietary technology and an independent brand. The company is dedicated to the technological innovation, manufacturing, and sales of automotive starters and generators. It has successively obtained industry certifications including ISO 9001, QS-9000, IATF 16949, ISO 14001, and OHSAS 18001, maintaining industry-leading standards for two decades. The company possesses internationally advanced production, manufacturing, and testing equipment imported from countries such as Germany, Italy, and Japan, meeting the high-quality demands of its customers. Over the years, the company has been honored with more than 100 awards and titles, including the Jinzhou Mayor's Quality Award, Liaoning Provincial Science and Technology Awards, Liaoning Top 100 Enterprises, Liaoning Specialized and Sophisticated "Little Giant" Enterprise, Liaoning Provincial Industrial Design Center, Liaoning Provincial Industrial Design Product, Provincial Major Special Projects, National High-Tech Enterprise, National Enterprise Technology Center, and National Intelligent Manufacturing Pilot Demonstration Enterprise.
Jinzhou Hella consistently adheres to independent innovation and leading technology as its core. The traditional starter and generator systems are being upgraded to start-stop systems, 12V/24V systems, and high-efficiency generators, gradually enhancing market competitiveness and driving comprehensive upgrades in customers and products. The company aims to achieve a top-five global position in the comprehensive capability of traditional starter and generator products. Currently, the company holds 242 patents, all of which have been transformed into R&D achievements. It has also received the Liaoning Provincial Science and Technology Progress Award and the Liaoning Specialized and Sophisticated New Product Award for multiple consecutive years.
In 2023, the company underwent a comprehensive strategic transformation, forming dedicated R&D and sales teams to independently develop EPS motors. This motor operates based on the working principle of the EPS system: the ECU first determines the assist current for the motor based on the torque and steering signals from the steering wheel. Ultimately, the EPS motor provides steering assistance to the wheels. Therefore, the performance of the motor itself, as the power component, significantly influences the performance of the EPS system and the overall driving experience.
In the future, automobiles will evolve and upgrade from mere transportation and mobility tools into interconnected information platforms and carriers. The four disruptive trends of electrification, intelligence, connectivity, and sharing are poised to reshape the automotive industry. Among these, electrification presents both new opportunities and challenges for the Jinzhou Hella system.
As a leading manufacturer of automotive electrical components in China, Jinzhou Hella upholds the corporate values of "Customer First, Win-Win Cooperation, Vigilance in Prosperity, Innovation and Progress, Integrity and Honesty, Courage to Take Responsibility, People-Oriented Approach, and Collaborative Sharing." We infuse innovation into every aspect of our operations, embrace energy conservation and environmental protection as our R&D philosophy, and strive to win customer trust through continuous quality improvement and a service commitment that exceeds expectations. Our goal is to maximize value for customers, employees, society, and shareholders, earning global acclaim through technology, quality, and service, and establishing ourselves as China’s premier motor brand.
Market Expansion and Innovative Management:
The company is equipped with production and testing machinery imported from Germany, Japan, South Korea, Italy, and other countries, forming advanced domestic assembly lines that ensure the provision of top-quality products and services to over 70 clients both domestically and internationally. Our facility features a state-of-the-art simulation laboratory, a large-scale testing facility unique among automotive motor manufacturers, which received IEC 17025 laboratory accreditation in 2010. It houses over 60 testing devices, including a low-temperature engine freezing laboratory and a noise laboratory, enabling product planning tailored to the characteristics of different engines to meet diverse customer requirements.
Jinzhou Hella has supplied products to renowned domestic brands such as Great Wall, Geely, Volkswagen, Hyundai, GAC Mitsubishi, and Wuling, leveraging its mature R&D capabilities, advanced manufacturing equipment, strong market reputation, comprehensive supply chain, and excellent quality control system. In addition to the domestic market, Jinzhou Hella has responded to the national "Going Global" strategy and aligned with President Xi Jinping’s important vision for the Belt and Road Initiative, making it a key direction and strategic choice for the company’s development. The company is expanding into Southeast Asian, European, and American markets.
By collaborating with system suppliers, software developers, and core intelligent equipment providers, Jinzhou Hella is jointly developing and constructing an intelligent manufacturing factory with internationally advanced standards. The company has successively launched platforms such as a supplier management system, PLM system, ERP system, and interconnected applications for the smart factory. These initiatives integrate design and manufacturing, establish a planning and delivery system, enable logistics control and quality traceability, and foster collaboration across the industrial chain. This supports the company’s operational strategy and business management, drives continuous improvement, optimizes resources, reduces system costs, and enhances overall efficiency.
